Guides for day spa owners

Straight answers to the numbers questions spa owners ask.

• What therapist utilization should a day spa aim for?

  How to calculate therapist utilization, read it hour by hour, see which hours fill best at a typical day spa, and decide where provider hours should go.

• What add-on attach rate should a day spa expect?

  Add-on attach rate at US day spas: the typical spa, the middle half, and the spread between providers, with a worked example of what closing it is worth.

• How do I tell which providers rebook guests and which do not?

  Rebooking per provider at US day spas: typical rates for first-time and returning guests, the spread between providers, and what one provider’s gap is worth.

• What retail attach rate should a day spa expect?

  Retail attach at US day spas: typical attach and retail-to-service rates, why a few providers carry most of it, and what a first-visit purchase signals.

• How many first-time guests come back to a day spa?

  First-time guest retention at US day spas: typical return rates at ninety days and a year, when guests come back, and the checkout habit that moves it most.