Five parts, one guest list.
Who to write to, the message, the path that runs itself, the openings it fills, and what came of it.
Audiences
Rules over what guests actually did — last visit, last service, upcoming appointment, home spa. Nothing to upload.
- Rules over real visits
- No upload, ever
- Opt-outs follow the desk
Campaigns
Write it once, pick who from what they did, and each spa sends in its own hours from its own address.
- Your templates, your brand
- Each spa's own hours
- One spa or all
Journeys
Welcome, thank-you, rebooking, win-back — drawn once, entered when a guest qualifies, ended by a booking.
- 12 drafted
- Enter when they qualify
- Visit journeys end at booking
Radar
Finds the therapist time unlikely to sell and emails only the guests most likely to take it.
- Finds unsold time
- Emails only who it needs
- Off until you switch it on
Results
Opens and clicks, then who booked, came in and spent — by campaign, journey and spa.
- Opens and clicks
- Bookings, visits, spend
- Comparison groups show effect
Nothing to import. Every guest, their consent and what they spend come from your point of sale.
Simple pricing, per spa.
Day Spa Mail runs on the Day Spa Data dashboard, so they come together.
Day Spa Data + Mail
Analytics, plus email and text marketing.
Dashboard $200 + Mail $250, per spa
- Everything in Day Spa Data
- Unlimited email: campaigns and automated journeys
- 1,000 texts a month per spa included (coming soon)
- Your own sending domain and texting line
- Revenue measured after every send
30 days free, no card. Month to month.
Pay a year up front and 2 months are free.
Indicative pricing while Day Spa Mail is in preview. Your rate is confirmed before anything is charged.
Already on Day Spa Data? With Mail, your dashboard is $200 a spa.
How it sends.
Not settings you turn on. Built in.
- Only guests who opted in
- Every recipient is your own point-of-sale record, with the marketing permission given at the counter.
- No imports, no purchased lists
- There is no upload button. Every address walked through your door.
- One-click unsubscribe
- RFC 8058 plus a footer link. Honored immediately, kept in its own record — no refresh can undo it.
- Bounces and complaints suppressed
- Written to an append-only record the moment they arrive.
- Sending pauses itself
- Complaint and bounce rates watched per spa. Cross a threshold and sending stops until a person looks.
- Authenticated, warmed, polite
- SPF, DKIM and DMARC on your domain or ours, gradual ramp-up, sends in your hours with each spa's address in the footer.
Governed by our Terms, Privacy Policy and DPA.
Questions about a message, or how we send: support@dayspadata.com
Questions spa teams ask
Straight answers, before you get in touch.
Yes — Mail runs on it. Your guests, their consent and what they spend come from your point of sale through Day Spa Data. With Mail, the dashboard is $200 per spa instead of its usual price, on the same invoice.
A subdomain we authenticate for you, or your own domain — we hand your IT contact the records. New domains warm up gradually.
$450 per spa, per month, with the dashboard: $200 for the dashboard and $250 for Mail. Three spas is three times that. Already on the dashboard? It moves to $200 a spa when you add Mail. Mail includes 1,000 texts a month per spa once texting arrives. First 30 days free.
Email is unlimited within fair use — a cap so high only somebody mailing the same guests every day would meet it. No overage fees, no credits to buy, nothing to top up.
Mail includes 1,000 texts a month per spa once texting arrives after email, shared across your spas and sent from your own texting line. Need more? Buy prepaid packs, 4¢ down to 2.5¢ a text; they last 12 months and aren't refundable, and auto-reload only buys up to a monthly limit you set, so there is never a surprise bill. A text over 160 characters counts as 2, and a picture text counts as 3.
Already on Day Spa Data? Ask us to turn Mail on.
We set up your sending address and switch on the journeys that fit. New here? Start with the dashboard.