Every number your spa runs on, in one place.
Utilization: the capacity you're not selling.
Sold, scheduled and available hours by provider, day and hour — and a heatmap of exactly where the book has holes.
Where the book has holes
Which hours are scheduled but not selling?
4 weeks in this period
Revenue & growth: where the year is heading.
Cumulative revenue against a projection from your own run-rate, with last year beside it and a year-end call: ahead, on track, or behind.
- This Year (Actual)
- Projected
- Last Year
So far · Jan 1 – Aug 17
$1,459,808
+7.8% above 2025, same period: $1,353,830
Projected 2026
$2,451,669
+15.8% above 2025 actual: $2,116,800
Team: the scorecard, per provider.
Revenue, services, rebooking, enhancement and retail attach — sortable, and reconciled to the reports you already trust.
| Elise R. | $24,810 | 71% | 38% |
| Devon K. | $22,140 | 64% | 29% |
| Priya S. | $19,870 | 68% | 57% |
| Marisol T. | $17,530 | 59% | 44% |
| Owen L. | $16,240 | 52% | 21% |
| Naomi H. | $9,420 | 74% | 33% |
Every location, side by side.
Revenue, visits, ticket, utilization and growth — one row per spa, and the whole portfolio in one number.
Retention: who comes back, cohort by cohort.
Tell within weeks whether a push produced repeat guests, not just first visits.
Monthly cohort retention rates (%)
| Cohort | Size | M0 | M1 | M2 | M3 | M4 | M5 | M6 | M7 | M8 | M9 | M10 | M11 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 25 | 450 | 100 | 4.0 | 3.3 | 2.7 | 2.2 | 2.4 | 2.4 | 2.2 | 1.6 | 1.6 | 1.8 | 2.0 |
| Dec 25 | 535 | 100 | 3.4 | 3.0 | 3.0 | 2.8 | 2.2 | 1.9 | 1.9 | 2.2 | 2.1 | 1.7 | - |
| Jan 26 | 490 | 100 | 4.1 | 3.5 | 2.7 | 2.2 | 2.4 | 2.7 | 2.2 | 1.6 | 1.6 | - | - |
| Feb 26 | 507 | 100 | 3.4 | 3.0 | 3.2 | 3.0 | 2.4 | 2.0 | 2.0 | 2.4 | - | - | - |
| Mar 26 | 523 | 100 | 4.0 | 3.4 | 2.7 | 2.3 | 2.5 | 2.7 | 2.3 | - | - | - | - |
| Apr 26 | 470 | 100 | 3.4 | 3.0 | 3.2 | 3.0 | 2.6 | 2.1 | - | - | - | - | - |
| May 26 | 546 | 100 | 4.2 | 3.7 | 2.9 | 2.4 | 2.6 | - | - | - | - | - | - |
| Jun 26 | 427 | 100 | 3.5 | 3.0 | 3.3 | 3.0 | - | - | - | - | - | - | - |
| Jul 26 | 558 | 100 | 4.1 | 3.8 | 3.0 | - | - | - | - | - | - | - | - |
| Aug 26 | 381 | 100 | 3.7 | 3.1 | - | - | - | - | - | - | - | - | - |
| Sep 26 | 559 | 100 | 4.3 | - | - | - | - | - | - | - | - | - | - |
| Oct 26 | 425 | 100 | - | - | - | - | - | - | - | - | - | - | - |
Guest list: today's plan, not just today's schedule.
Every guest with what the front desk should know: their value tier, a first visit, a birthday, add-ons, robe and shoe size, visits and lifetime spend.
| Time | Guest | Service | Therapist | Visits | LTV |
|---|---|---|---|---|---|
| 9:00 AM | Linda H.Top 1% Shoe 8 · Robe M | Signature Facial60m Facials+ Eye Treatment | Maya R. | 64 | $11,840 |
| 9:00 AM | Robert F.Top 30% | Deep Tissue Massage50m Massage | Chris D. | 9 | $1,215 |
| 9:30 AM | Megan P.Top 10% Shoe 7 · Robe S | Hot Stone Massage80m Massage | Jordan L. | 22 | $4,380 |
| Time | Guest | Service | Therapist | Visits | LTV |
|---|---|---|---|---|---|
| 10:00 AM | Ashley T.New | Custom Facial60m Facials | Maya R. | — | — |
| 10:15 AM | Dana K. | Swedish Massage50m Massage+2 add-ons | Sam W. | 5 | $640 |
| 10:30 AM | Jenna B.Top 10% Shoe 9 · Robe L | Couples Massage80m Massage | Chris D. | 31 | $6,920 |
| Time | Guest | Service | Therapist | Visits | LTV |
|---|---|---|---|---|---|
| 11:00 AM | Priya S.Top 30% | Body Scrub50m Body | Jordan L. | 12 | $1,880 |
AI analyst: ask it in plain English.
Answers backed by your own numbers. Included on every plan, no usage cap.
Weekday afternoons. Mon–Fri 1–4pm runs at 51% utilization, against 92% on Saturday mornings. That's about $8,400 a month of open provider time at your average service ticket — filling a third of it is roughly $2,500 a month.
Two providers sit under the team's 65%:
| Provider | Rebook % | New guests |
|---|---|---|
| Owen L. | 52% | 31% |
| Marisol T. | 59% | 44% |
| Team average | 65% | 60% |
Owen's gap is almost all first-time guests, so a rebooking prompt at checkout is the cheapest fix.
Then email the guests behind the numbers.
See Day Spa MailSee your own data in a live dashboard.
We’ll connect to your spa software, sync your historical data, and walk you through the dashboard built around your business. Usually live within a week.